The long tail of summer’s biggest hits will be a crucial lifeline for theaters as they navigate a quiet fall release schedule. While new films may be smaller, the continued earnings from successes like Weapons, which has already grossed $148.8 million, will provide a steady income stream.
The concept of the “long tail” is essential for theatrical stability. A film doesn’t just earn money on its opening weekend; it continues to generate revenue for weeks or even months. A massive hit like Jurassic World Rebirth ($828 million) will still be contributing to box office totals well into the fall.
This sustained performance from summer blockbusters will provide a financial cushion for theaters during the upcoming lull. It allows them to weather a period with fewer new hits, as they can still rely on the staying power of the films that audiences have already embraced.
This long tail effect will bridge the gap to the holiday season. By the time the summer hits have finished their runs, a new wave of blockbusters, starting with Tron: Ares and followed by Wicked: For Good and Mortal Kombat II, will be ready to create their own long tails.